The Blog

It’s Never Just 30 Days

Greetings!  Hope you all had a joyous holiday season and that your new year is off to a great start.  By now, most of you are probably aware that I don’t tend to be very vocal on our blog and social media platforms.  However, I had a moment the other day and felt compelled to speak up.

It was Tuesday, January 2nd, and I was running on the treadmill.  It was a quick run of 20 minutes, but just in that time I saw two different fitness “experts” – one pitching their 30-day this, and the other their 90-day that – across the row of five televisions in the front of the gym.  Now to be fair, I don’t know the exact details of what they were selling because I was only watching and trying to read the captions as best I could.  But, they were promoting two different diets that each promised to get me where I wanted to go in either 30 or 90 days.  Too bad for the guy touting his 90-day program when the guy on the next screen could promise 30!  But I digress.

Anyway, this got me to thinking that a whole bunch people were probably watching this right now and believing every minute of it.  Then I started to feel bad… and then I started getting mad.  Why?  Because, being in this field every day for 15 years now, I know the dirty little secret that the television fitness experts don’t want you to know – it never ONLY takes just 30 days.

Certain things might only take 30 days, like establishing a healthy new habit or doing an elimination diet for purposes of self-awareness, but these diets were promising more something like “the body you have always wanted.”  And that, I can almost surely guarantee you, is not possible – especially in 30 days.  Stop and think for a moment. Even if one does manage to achieve the body they always wanted in 30 days, what happens next?

I think we both know the answer to that question.  It’s all good while we’re white knuckling the latest diet, but by day 31, 60, 120, or whenever the tipping point is when we can’t take it anymore, we start to revert back to the body we’ve always had.  It’s been happening since the beginning of time and I predict that it always will.

Now I’m not saying that this is impossible, but what I am saying is that we also need to be realistic and think long term.  Make no mistake about it, major body transformation change is hard, takes a lot of work, and takes a lot of time.  Instead of 30 days, think more like forever.  Yes, you read that right, I said forever.  It’s not a 30-90 day process but a lifelong process.

Transforming one’s body is so much more than “eat this” and “don’t eat this.”  Old habits need to be broken and new ones formed.  New skills often need to be acquired and years of outdated information and negative messages that have been bouncing around in our heads since high school health class need to be dealt with – just to name a few.

The good news is, change that lasts forever is possible.  I help people do it every day.  If you’re ready to move past the quick fixes, shoot me a note and we can work together in getting the body you have always wanted.  And this time, it can be yours to keep.



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